New York-based and Forbes 30 Under 30 artist Amber Vittoria focuses on femininity and the female form, challenging and shifting perceptions on gender stereotypes. Her body of work leans into leveraging bright colours, bold shapes and intimate details to tell a relatable story about womanhood, aiming to dismantle the societal tropes set upon women both emotionally and physically.
As a former web designer at a major fashion brand, Amber Vittoria was dismayed to see how women were depicted in advertising and art, and began creating works that subvert traditional representation of female bodies and tell emotional stories. Her signature female characters strike quirky poses with abstract, elongated shapes. Full of colour and life, she creates non-traditional, or non idealized portrayals of the female form, as exaggerated but essentially more accurate. The artist also draws inspiration from the natural environment as well as big cities, like the streets of her local New York.
From brightly-colored digital works to simpler black ink drawings, Amber Vittoria depicts the feminine in a way that is powerful, soft and humanizing. To best display her use of form and colour, her final pieces balance a digital and analogue process — blocking in shapes digitally before printing out the forms and working with brush pens; intentionally balancing a vivid, inviting colour palette with more serious, challenging subject matter.
Amber Vittoria often collaborates with like-minded brands, such as Warby Parker, The New York Times, NBC, Google, K-Swiss, Refinery29, Marc Jacobs, Gucci, Condé Nast, Adidas, and Snapchat, on pieces that further her narrative. The artist also took part in a 6-week residency at Facebook’s Analog Lab focusing on the idea of empathy. Inspired by the modern embrace of individuality within office spaces, this risograph poster series leverages bright and colourful portraits of women heading into work, and was awarded the World Illustration Award Longlist honor.