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Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

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Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

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Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

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    Glenfiddich x David Aiu Servan Schreiber

    The world is progressively changing and brands feel the need to align their values with the key voices of our time. It is in this context that the collaboration between visual artist David Aiu Servan-Schreiber and Glenfiddich was born to create the first sustainable packaging in an artistic collaboration context. 

    Artist David Aiu Servan-Schreiber whose sustainable reputation and work precedes him was selected amongst 19 artists to help transfer the new messaging of the brand: progressive and bold speaking to much wider demographics. The artist’s limited-edition artwork will adorn the packaging of Grande Couronne 26 Year Old, an opulent whisky finished in rare French Cognac casks, exclusively available in Selfridges from June.

    Featuring emblematic crackles symbolising the smoked wood grains of the meticulously sourced finishing casks during the whisky maturation process, the artwork is a natural juxtaposition of the regal filigree which adorns the Grande Couronne bottle.

    David works with rich, natural materials like wood and fire, resin and gold leaf to provide an exploration of life on our planet, to spark urgent debates around our way of living and delve into the inextricable links between our actions and their effects on the environment. 

    Speaking on the collaboration, David commented: “My art is inspired by the natural world and the opposing forces that impact how we interact with it. We see juxtapositions such as this in all areas of life – when we reimagine the old with the new; or find imperfections in seemingly perfect things. This interpretation of the brilliant filigree is raw, unpredictable and emotive. It transforms it into a living thing, one that echoes its origins but harnesses its true power to explore new territories.” 

    In addition to the limited-edition sleeve, David has re-created the design for a full window takeover at Selfridges London between 10th-23rd June, presenting the David Aiu Servan-Schreiber bottle and the launch of Glenfiddich Grande Couronne 26 Year Old at the leading department store.

    The new luxury world is responsible, inclusive and forward-thinking responding to the consumers’ needs and demands. This collaboration – colliding the two luxury worlds – does just that and opens new possibilities to a future where art and sustainable branding work hand in hand.

    As seen in

    Window display at

    Allure x Delphine Diallo

    Our artist Delphine Diallo secured an incredible editorial shoot with the Condé Nast Group. For their very special project « The Melanin Edit », Allure asked our artist to capture 3 dark-skinned women. Skin is such a critical and complex part of the human body, throughout history it has been seen that your skin tone, facial features, and hair texture can determine how you are treated in this world. Her photography is accompanied by three essays about navigating the world with Black skin and the challenges that can be faced. We are proud to see that the photography of our artist Delphine Diallo can be a source of inspiration for future generations to live in a world where women, men and girls and boys can live exactly as they are or exactly as they wish to be. Spot the work of our artist and read the stories on the Allure website.

    « The Melanin Edit » by Allure explores every facet of a melanin-rich life, the project wants to help ensure that Black skin always feels like the gift that it is — a gift to be recognized, celebrated, and protected.

    About our artist:

    Delphine Diallo is a Brooklyn-based French and Senegalese visual artist and photographer who graduated from the Académie Charpentier School of Visual Art, in Paris. Combining artistic language with activism is part of Diallo’s ethos thus pushing the many possibilities of empowering women, youth, and cultural minorities through visual provocation – as she has brilliantly done in MTArt Agency’s public art projects. Diallo uses analogue and digital photography, collage and illustration, 3D printing and virtual reality technologies as she continues to explore new mediums. She is working towards creating social change and new dimensions where consciousness and art are a universal language connecting artists, and capable of sharing ideas and learning.

    Photographer: MTArt Agency artist Delphine Diallo

    Stylist: Peju Famojure

    Hair: Naeemah Lafond

    Makeup: Jezz Hill

    Models: Enga, Jaiiy D. Moses & Vagabon

    Ogilvy x Jesu Moratiel

    Our artists Asiko and Jesu Moratiel worked with Ogilvy on a campaign with Vuse. For their major campaign «Power Your Hustle», Vuse asked creatives to share their personal stories and discuss what drives and inspires them.

    Our artist Asiko talked about his drive to champion female power while building a creative legacy. Watch the clip here to learn more about the powerful messages our artist shares in his artistic practice.

    Watch Jesu Moratiel’s clip here to have a glimpse at the creative environment of our artist:

    Watch Asiko’s clip here to learn more about the powerful messages our artist shares in his artistic practice:

    mtart agency l'occitane

    L’Occitane x Claire Luxton, Art Exhibition

    At the start of January 2021, to give something special to the local community during their daily walks, we worked with L’Occitane to install a new piece of public art in the heart of Regent Street. Public art is important, especially during the current complex context, so it’s a dream to work with our partner L’Occitane and be able to provide an art project that can be enjoyed by everyone thanks to our artist Claire Luxton.

    Our exhibition with our partner L’Occitane now continues inside their Regent Street Flagship Store. For the first time, Claire Luxton’s studio is brought to the public, a large range of artworks are displayed in the store, including Claire Luxton’s most recent works. Like our partner L’Occitane, our artist Claire cares enormously about sustainability. Olivier Baussman (founder of L’Occitane) was inspired by the land he grew up in to bring natural beauty to homes across the world with plants such as rosemary or lavender. It is a great opportunity for us to put forward the work of our artist Claire Luxton alongside the unique environment of L’Occitane.

     

    The project started in January 2021 with the retail activation of the storefront of L’Occitane’s Flagship store on Regent Street, followed by an art exhibition inside the store opening on the 12th of April 2021.

    “Both L’OCCITANE and Claire Luxton care enormously about sustainability. I felt that it was a match in heaven for the values they shared in common but also for the very fact that both the brand and the artist always reference to the colours you find in the countryside. It’s important for us at MTArt Agency to write lovely stories between brands and artists, both with similar aesthetics and visions.” – MTArt Agency founder, Marine Tanguy

    Download the catalogue right here, do not hesitate to get in touch with us if you fall in love with a piece:

    L’Occitane x Claire Luxton

     

    mtart agency l'occitane

    mtart agency l'occitane

    The exhibition is open to the public on weekends only at L’Occitane’s Regent Street Flagship.

    L’Occitane’s timings on weekends:

    Saturday 10am – 8pm
    Sunday 12 – 6pm

    We look forward seeing you there

     

    Mytheresa x MTArt Agency

    We are incredibly excited to announce that we are collaborating with global luxury e-commerce company Mytheresa to celebrate International Women’s Day 2021!

     

    Our relationship with Mytheresa started a few years ago when our founder Marine Tanguy won the “Next Woman Award” supported by the brand’s CEO Michael Kliger. Mytheresa is such an incredible success story of a disrupter in the luxury and fashion world, we are proud to work with a brand who like us, disrupts the traditional world they are in and seeks to have an impact.

    At MTArt Agency we support a new generation of women that collect art and fashion from the most inspiring artists and designers. According to economist Clare McAndrew, only 15% of women collect art, and at MTArt Agency, we already have 50% of women collectors, investors and shareholders. We support an array of women who have a strong influence in their respective industries and are able to embed art in their personal and professional lives.

    So, to celebrate International Women’s Day, we wanted to feature a few of these women: our founder Marine Tanguy, our artist Tiffany Bouelle, our Patron of the Year Inès Leonarduzzi and our art collector Noëlla Coursaris Musunka. For this collaboration, the four women welcomed Mytheresa into their homes and talked about the artists and fashion designers they loved such as Chloé, Prada, Simone Rocha, our artists Delphine Diallo, Asiko and Léo Caillard.

    Something that makes this partnership extra meaningful for us is that Mytheresa has offered to support the charities that each of these women most care about by donating 10 000 € to each charity. The charities that Marine, Tiffany, Inès and Noëlla chose are; Choose Love, Fondations Des Femmes, CARE France and Malaika.

    Our founder Marine Tanguy welcomed Mytheresa into her home… 

    (video credits to The Film Farmers)

    Our founder, Marine Tanguy spoke about how art and fashion inspire her everyday life and how she expresses her creativity through the clothes she wears, the art she displays on her walls and the art she sees in the streets. After 12 years in the art world, Marine has built an impressive art collection from Lynette Yiadom-Boakye, Walter and Zoniel, Léo Caillard and Delphine Diallo. Many women collectors have since been inspired by our founder and have started to build their own collections. Our founder is also very passionate about integrating art into our cities and her home is near so many of our public art projects in London, for Marine:

    “art and artists have a role to play from every visual that surrounds us, from our house to our street, to the digital and to everything we look at”

    For this partnership, Mytheresa is supporting the charity Choose Love as it was Marine’s personal wish. As part of their “Art’s Female Future” program, the luxury brand will donate a total of 10 000 € to the charity. Marine strongly supports this charity and say that Choose Love;

    “are making sure that women receive the necessary basics to help them take care of themselves and their families, and settle in the most challenging of circumstances”

     

    Our artist Tiffany Bouelle welcomed Mytheresa into her home…

    Watch the video now

    In her art practice, Tiffany is very much aware of the patterns, colours and designs she creates. For our artist, it is core to her practice, fashion is somehow embedded in her work where sometimes she even works directly with the material and includes textiles in her pieces. Just like Frida Kahlo, whose art has had an influence on fashion, we believe that artists play a crucial role in inspiring fashion brands.

    For this partnership, our artist is supporting the Fondation Des Femmes with MyTheresa. As part of their “Art’s Female Future” program, the luxury brand will donate a total of 10 000 € to the charity that our artist is supporting. Tiffany has been supporting the Fondation Des Femmes for a long time, it is a charity whose goal is to fight effectively against violence and for equality between women and men. In her artworks, our artist has always been supporting all women. She uses her art to raise issues that have been ignored for far too long, including the impact of social networks on women, memory disorder and gender issues.

    “More than ever, it’s important to help women who experience domestic violence. That’s why I support Fondation Des Femmes“. 

    For this partnership, our artist welcomed the brand into her Parisian studio and took them around her inspiring environment. In this video, Tiffany is wearing clothes from Mytheresa’s female collection from Prada and The Attico. Watch the video to have a glimpse of her studio and spot the beautiful artworks she is working on. We believe that it is always very inspiring to see the interior of an artist’s studio, especially the one of Tiffany who is full of colours and shapes!

     

    Our Patron of the Year Inès Leonarduzzi welcomed Mytheresa into her home…

    Watch the video now

    Inès Leonarduzzi (Credits Anouk Marty)

    If you have been following us on our social media, you must have heard of Inès and her inspiring background. Inès is our Patron of the Year, she is a successful entrepreneur who has made a career in the tech industry and founded “Digital For the Planet” – a worldwide startup that aims to help citizens and organizations to combine digital and sustainability transitions. For our Patron of the Year, art plays an important role in her life;

    “Art is a world in which I felt safe from a very early age, yet I was not destined to take an interest in it. This is the most beautiful thing: a world that was the preserve of the elite yesterday, is today within everyone’s reach. Art inevitably brings us back to ourselves, it speaks to us constantly.” According to economist Clare McAndrew, only 15% of women collect art, at MTArt Agency we strongly support them and already have 50% of women collectors like Inès. 

    For this ocasion, Inès is supporting CARE France, a charity that fights for women’s rights and against poverty in 104 countries. Ines says “they aim to protect people from homelessness.

    If I can help these women even a little, then it would be the most useful thing I could do for International Women’s Day”. 

     

    Our art collector Noëlla Coursaris Musunka welcomed Mytheresa into her home…

    Watch the video now

    Founder of Malaika, Noëlla Coursaris Musunka empowers the education of hundreds of girls through her Malaika model ecosystem in the Democratic Republic of Congo. As well as a successful entrepreneur, Noëlla is a philanthropist and a fashion model who cares about empowering women through education and health. Fashion has had a great impact on her life and has become part of her identity and Noëlla expresses this through the art she has at home and the clothes she wears, “I love fashion, it is a way to express yourself, it’s culture, it’s art, we are at a certain point of time where we need to have a turning point of how we consume, which brands we’re supporting and how they’re supporting the society”

    Like with our founder Marine Tanguy, our artist Tiffany Bouelle, and our Patron of Of the Year Inés Leonarduzzi, Noëlla chose to support Malaika with the help of Mytheresa. For Noëlla;

    “Malaika is the biggest pride in my life. I lead it, I volunteer, and its a pure joy to see all our programs growing”.

    We have been working with Malaika in the past and helped them in creating inspiring environments for the girls staying at Malaika, for us, it is a dream to continue in helping Malaika and include Noëlla’s charity in Mytheresa’s program, “Art’s Female Future”.

    Featured in…

     

    Mithridate LFW 2021 x Dejha Ti & Ania Catherine

    London Fashion Week 2021 with our artists Ania Catherine and Dejha Ti for Mithridate’s autumn and winter 2021 collection.

    “We want to show that digital-only doesn’t need to mean second rate…This is the real thing. It’s thrilling to us that anyone with internet access can share this digital space and be introduced to Mithridate’s collection through our art” – Our artists Dejha Ti & Ania Catherine

     

    After our very successful fashion show at the Serpentine Gallery, “Anthropocene” with Mithridate in September 2020, we are super proud to continue our relationship with Mithridate with the art of our artists. We do believe in the need for fashion and art to speak more, intertwine their language and share their respective audiences. With all the restrictions in London, Chinese luxury brand Mithridate collaborated with our artist duo to create a digital experience for the reveal of their new collection. The work which reveals Mithridate’s AW 2021 collection is a multimedia interactive experiential work entitled Automatiste”, the title “Automatiste” comes from the French adjective Surrealist Automatism method for creating art.

    Our Los Angeles based duo are internationally known for their large-scale conceptual works, often using performance and advanced technologies in a nuanced and poetic style. At MTArt Agency, we really support the digital and innovative side of this collaboration, this digital art and fashion experience does not require excessive waste and travel and demonstrates how creative minds can come together to create innovative projects like this one despite the restrictions.

    I am incredibly excited to see Mithridate collaborating once again with our MTArt Agency artists Ania and Dejha and showing that the future of fashion is a blend of creativity, retail experience and digital. I really believe that this approach will save fashion brands and enable them to engage and inspire much larger demographics.– Our CEO and founder, Marine Tanguy

    Watch the teaser on our Instagram

    Watch the digital experience on our YouTube

    Mithridate’s presentation of  Automatiste” will be live at 10:45 GMT on Monday, 22 February during London Fashion Week.

     

     

     

    David Aiu Servan Schreiber x Diptyque

    David Aiu Servan-Schreiber worked with Parisian brand Diptyque. From theatre, music, painting, or fabrics, Diptyque’s world is made up of powerful emotions and delicate pleasures, art and the art of living. In the heart of St James’s Market Pavillion, the artworks from his stunning exhibition “It’s Later Than You Think” are intermingled with this world. Next to the “planet mirrors” and “microcosm”, the Diptyque objects reflect and shine in a beautiful way that enhances the beauty of each object.

    diptyque logo

    MTArt Agency Artists x Madame Figaro

    MTArt artists Andrea Tyrimos and Tiffany Bouelle are on the cover of Madame Figaro!
    For the 40th anniversary of the magazine, art curator David-Herve Boutin has selected 26 artists to be exhibited at an exhibition at the Monnaie de Paris, who will also feature on the cover of Madame Figaro. The auction house Artcurial will lead an auction of the works to benefit Togeth’Her.

    26 female and male contemporary artists were given carte blanche to design Madame Figaro’s cover page, featuring a portrait of a woman who has played a role in our modern history and who will continue to passionately promote essential causes in the future.

    Located between the Louvre Museum and the École des Beaux-Arts de Paris, the works will be exhibited at the Monnaie de Paris at the show “Artistes à la Une / TogethHer 2021”, and sold for the benefit of charities chosen by the artists and their muses on Artcurial. The exhibition is taking place on the 4th of June – 4th of  July 2021, and the auction on the 1st of July – 7th of July 2021.

    mtart agency madame figaro

     

    Mithridate x Serpentine Gallery x Dejha Ti & Ania Catherine

    SPRING SUMMER 2021: ‘ANTHROPOCENE’

    A PERFORMANCE INSTALLATION BY ANIA CATHERINE & DEJHA TI PUSHING BOUNDARIES OF CREATIVITY & INNOVATION TO OFFER A NEW CONCEPT TO TRADITIONAL LONDON FASHION WEEK SHOWCASING

    Mithridate’s Spring Summer 2021 collection, entitled ‘Anthropocene’, is translated into a performance installation by critically acclaimed MTArt Agency represented artists Ania Catherine and Dejha Ti, with original music by Daniele Mana.

    Held within the Royal Park grounds of London’s iconic Serpentine Gallery, the performance brings the audience on a journey through the effects of the Anthropocene on the planet and its various life forms. Building on Demon Zhang’s focus on the fragility, vulnerability, and beauty of the life forms that are threatened by this era of unprecedented human impact on the planet, the artists use the stories told through the garments as source material to create a multisensory experience.

    A creative hybrid concept designed to push the boundaries of showcasing a collection during London Fashion Week, amidst unprecedented times, interpreted through an immersive, live performance installation whilst layering digital footage of the collection in projection form to create a unique multisensory experience for the audience.

    The set and props have been carefully considered using found botanicals and woodchip remains to reflect the theme, whilst ensuring all is repurposed after the activation. A collaboration with Diptyque adds to the sensory experience with earth-based notes infused within the grounds.

    Ania Catherine explains: ‘We look at a jacket and ask, what would this jacket be if it were an environment? A world? If it had a heartbeat? How would it sound? And we build that.’

    Models perform within the gallery grounds in designed site-specific vignettes as they embody the concepts; they are doing. The activity of the models is a metaphor for the necessity for collective and individual human action. The concept narrative urges the audience to be aware that to move forward, humanity can’t just exist and continue as we have been, collectively we have to make changes, actively work together to rewrite the status quo.

    Through this experiential work that blurs many lines, the concept aims to leverage the innate power that lies in the human body to inspire others to ‘not just stand there’, but listen, and act. Ania and Dehja worked closely with the models to ensure there is a sense of internalizing this message in rehearsals, looking for them to dive into the story through a mix of choreography and personal reflections on the subject.

    ‘Deep down everyone has an understanding of the urgency of these issues; if we can tap into that understanding, and activate it with a combination of fashion, choreography, the human body, music, installation, and experience design, then we have achieved what we are setting out to do.’ says Ania Catherine. Reminiscent of McQueen’s performances of the late 90s, ‘ Anthropocene’ is designed to evoke a range of feelings and textures, it is sensitive, nuanced, raw, beautiful, and tragic, but ultimately ends with a heavy hopefulness.

    Ania Catherine adds:
    ‘We must u-turn, we must start defining and respecting planetary boundaries.’ Part performance art, part call to action, ‘Anthropocene’ is not the complete story, but a powerful glimpse.

    Mithridate Founder Demon Zhang shared:
    ‘As I approached this collection, particularly during intense moments of reflection under lockdown, I was drawn to the fragility of our world, the beauty found in nature against the impact of human behaviour, the importance to coexist peacefully has never been more necessary; to respect the planetary boundaries, our mother nature. Ania and Dejha bring to life this poignant message beautifully through their interpretation and powerful performance. They inspire me and give me hopeful confidence that creativity can, under challenging difficult times, always find its beauty.’

    Born as a creative response to lockdown, Mithridate’s Spring Summer 2021 collection follows on from a successful collaboration with Catherine and Ti in early 2020, entitled Natural Subject(s) as part of the brand’s ‘Collective Series’, a digital based platform, aiming to reveal an ongoing series as a collective body of work, exploring art as a multi sensory, immersive experience. Zhang’s vision is to grow the brand’s global artistic community, fusing the creative mediums of fashion, art, design and technology as part of the digital offering, igniting creativity through collaboration, providing unity and support under crisis whilst celebrating the power of innovation and creativity despite our world’s challenges.

    Mithridate developed the collaboration concept with award-winning MTArt Agency and its Founder Marine Tanguy, who represents the most exciting up and coming visual artists worldwide, artists with innovative techniques, inspiring content and strong messaging.

    www.mithridate.uk @mithridate.official

     

    THE ANTHROPOCENE

    Dating from the commencement of significant human impact on Earth’s geology and ecosystems, including, but not limited to, anthropogenic climate change. The time period coincides with the great acceleration, a post WW11 time during socioeconomic and Earth system trends started increasing dramatically and the atomic age.Human impact on the environment or anthropogenic impact on the environment includes changes to biophysical environments, and ecosystems, biodiversity and natural resources caused directly or indirectly by humans, including global warming, environmental degradation (such as ocean acidification), mass extinction and biodiversity loss, ecological crisis and ecological collapse. population growth, overconsumption, overexploitation, pollution and deforestation. Planetary boundaries is a concept involving Earth system processes that contain environmental boundaries.

    Aiming to define a safe operating space for humanity for the International community, including governments at all levels, international organisations, civil society, the scientific community and the private sector as a precondition for sustainable development. The framework is based on scientific evidence that human actions since the industrial revolution has become the main driver of global environmental change.

     

     

     

     

    Rosewood London x David Aiu Servan-Schreiber

    David Aiu Servan-Schreiber exhibited a selection of his works from the series Planets and Microcosms, engaging with the exquisite backdrop of the Rosewood London.

    This exhibition showcased the acclaimed series Planets. A series which has not only gathered much traction since its conception by not only selling to some of the most prestigious art collectors during Frieze week in London, but is playing host to a steady and growing following across the globe! Deeming this an incredibly exciting time in the artists career. By conceptualising the cause and effect of humanities actions: Schreiber eloquently depicts the Earth from afar, subtly drawing our attention to the larger and more grandiose scale of our interference, aiming to ignite our consciousness to the callous and unfortunate fact that we are slowly destroying the only home that we have. Our planet.

    rosewood david aiu

    rosewood logo

    Ruinart x David Aiu Servan-Schreiber

    During Frieze London 2019 and Fiac Paris 2019, the world’s oldest champagne house commissioned our artist David Aiu Servan-Schreiber to produce a sustainable artwork. Amongst its different initiatives to reduce its impact and promote a sustainable development, Ruinart commissioned our artist David Aiu Servan Schreiber with a project combining art and recycling. The “Glass House” was inspired by the artist’s “Planet” series and is created to encourage the collect of glass bottles.

    method x Adelaide Damoah x Jasmine Pradissitto x Konvalina

    Jasmine Pradissitto, Adelaide Damoah and Konvalina were the faces of the eco-friendly cleaning brand method. They created a new limited edition collection of products featuring bespoke works of art.

    MTArt Agency worked with eco-cleaning brand method to collaborate in the creation of their new limited edition: The Art Collection.

    With The Design Laboratory, and MTArt Agency artists we created and defined the creative direction of the project and handpicked three MTArt Agency artists that all share similar values with method, all of which are passionate about using their creativity to create a better world.

    Through this collaboration method transformed their limited edition plastic bottles into curated works of art, too beautiful to bin. The partnership strives to give artists a platform to share their message, as well as bring joy through art into every home.

    We worked closely with the artists to translate their works of arts onto unique packaging designs for method bottles in such a way that reflects each artist vision and message, using printing techniques and sensorial finished that have resulted in a curated collection they hope will tackle the curiosity of method addicts everywhere.

    The new ranges each come teamed with a sensational fragrance developed by method with each artist and their artworks in mind.

    Jasmine Pradissito

    Jasmine’s creation focuses on transforming throwaway items to give them a new lease of life, using butterflies to represent the hope of transformation and the ability to change.

     

    Zdenek Konvalina

    Konvalina analyses movement and its relation to mindfulness – calling for us to slow down and live in the moment.

     

    Adelaide Damoah

    For Adelaide, the work she has created for method looks to champion female empowerment, encouraging women to believe in themselves and breakaway from the confines of race, gender or class.

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    edited mtart agency claire luxton the crown estate

    “Plant Yourself” The Crown Estate x Claire Luxton

    With our partner The Crown Estate and our artist Claire Luxton, we launched our longest current public art project, entitled “Plant Yourself”. After our artist’s public art projects in Central London that started in January 2021, our artist Claire Luxton is continuing to inspire Londoners with her art. For this special project, Londoners are invited to look at their feet level as they wander on Regent Street to spot the beautiful and colourful artworks of our artist on brand new planters. The Crown Estate and Westminster City Council helped Regent Street to create a greener, safer and more accessible West End and we are proud to be stepping in and highlighting it with these super cool photographs. Our partners have worked closely with experts to carefully consider the types of plants and trees they are introducing, to ensure that they continue to improve biodiversity and enhance the experience for Londoners. It’s so important to us to have a positive impact on the development of one of London’s busiest areas and in continuing to improve the future of our high streets with our partners and our artists. To spot our planters with the photographs of our artist, passers-by can start their trail at Oxford Circus and head down towards Regent Street.

    “It was such a unique and special opportunity to be able to work with The Crown Estate, on this reimagining of Regent St. My new public art project “Plant Yourself”, which weaves down a 1.3k stretch of the iconic street, was inspired by the hope of new life and a greener future. I fell in love with the idea that nature had reclaimed both us and the city. I pictured people sitting down, literally ’Planting themselves’, and daydreaming on Regent Street, as the plants started to grow with them, out of their sock and shoes. I wanted the project to be playful and engaging as the public is welcomed back to the reimagined space. Now as you explore Regent Street you see the pathways populated with botanicals, art, trees and seats! A new ecosystem has emerged in the cityscape.”

    – MTArt Agency Artist Claire Luxton

    Listen to our artist Claire Luxton speak about her project on Regent Street on our public art map here.

    About our artist:

    Claire Luxton is a British contemporary multidisciplinary artist working with photography, installation, poetry and painting.  After receiving an BFA from Goldsmiths University of London, Luxton created a challenging series of self portraits & sculptures, pushing her emotional and physical boundaries by becoming both the subject matter and the materiality.

     

     

     

     

     

     

    edited mtart agency claire luxton the crown estate

    mtart agency claire luxton the crown estate

    mtart agency claire luxton the crown estate

    mtart agency claire luxton the crown estate

    mtart agency claire luxton the crown estate

     

     

    the crown estate regent street mtart agency dede bandaid

    The Crown Estate x Dede Bandaid

    In collaboration with The Crown Estate, we brought a public art project on Regent Street with the work of our artist Dede Bandaid. « Culture fix » is an ongoing public art project started by Dede Bandaid at the beginning of the first lockdown. It aims at capturing as many people as possible from the cultural sector who are frustrated to not to be able to perform in front of their usual audience. ‘Culture fix’ is Dede Bandaid’s way to maintain local cultures alive while restrictions prevent us from gathering and celebrating together. To do so, the artist gives all kind of creators a temporary stage in the public space to keep a connection with their audience.

    “I was seeking a way to express and heal my wounds. The band aid then became a symbol for all kinds of difficulties – personal and social — seeking remedies.” – Dede Bandaid

    Please meet from left to right four musicians from Tel Aviv who miss live performances very much:

    Or Edry is a dream-pop singer, a songwriter, a bass player, a music producer and a synthesizer freak.

    Sivan Talmor is a singer & songwriter who participated in the first season of “The Voice” in Israel.

    Roy Rieck is a singer-songwriter, a harmonica player and a guitarist.

    Peled is a rapper, a creator and one of the leaders of the Israeli hip-hop scene.

     

    mtart agency dede bandaidAbout the artist

    Dede Bandaid is a Tel Aviv based urban narrative artist, who utilizes various mediums to communicate within the public arena.  Nowadays his works can be viewed at galleries, exhibition spaces, various art events and in the streets of art capitals around the world, such as London, New York, Berlin and Tel-Aviv.

     

     

     

     

     

     

     

    W1 Curates x Andrea Tyrimos

    Our artist Andrea Tyrimos worked with W1 Curates in London, W1 Curates showcases works from some of the most innovative artists from around the world on their digital screens in the heart of London on Oxford Street.

    Created during London’s first lockdown in 2020, Andrea Tyrimos’s painting “Sophie”, wanted to elevate key workers to the status they deserve by shining a light on the crucial work they do.

    Our artist Andrea Tyrimos joined the #LightItBlue project, it is an initiative that is part of the wider #MakeItBlue campaign in the UK – the campaign encourages people everywhere to share their own messages of gratitude and solidarity to the NHS. W1 Curates on Oxford Street, invited our artist amongst others to interpret those messages of thanks and respect in their own unique and beautiful way, so they can be displayed and shared digitally with the world. Sharing art digitally on our platforms and in cities is core to our values in our company, we are beyond happy that our artists can be seen to such a wide audience around the world!

    Andrea Tyrimos’s artwork is diffused on the screens every Thursday from the 4th of February 2021 (end date to be confirmed).

    L’Occitane x Claire Luxton

    At the start of January 2021, to give something special to the local community during their daily walks, we worked with L’Occitane to install a new piece of public art in the heart of Regent Street. Public art is important, especially during the current complex context, so it’s a dream to work with our partner L’Occitane and be able to provide an art project that can be enjoyed by everyone thanks to our artist Claire Luxton.

    Our exhibition with our partner L’Occitane now continues inside their Regent Street Flagship Store. For the first time, Claire Luxton’s studio is brought to the public, a large range of artworks are displayed in the store, including Claire Luxton’s most recent works. Like our partner L’Occitane, our artist Claire cares enormously about sustainability. Olivier Baussman (founder of L’Occitane) was inspired by the land he grew up in to bring natural beauty to homes across the world with plants such as rosemary or lavender. It is a great opportunity for us to put forward the work of our artist Claire Luxton alongside the unique environment of L’Occitane.

     

    The project started in January 2021 with the retail activation of the storefront of L’Occitane’s Flagship store on Regent Street, followed by an art exhibition inside the store opening on the 12th of April 2021.

    “Both L’OCCITANE and Claire Luxton care enormously about sustainability. I felt that it was a match in heaven for the values they shared in common but also for the very fact that both the brand and the artist always reference to the colours you find in the countryside. It’s important for us at MTArt Agency to write lovely stories between brands and artists, both with similar aesthetics and visions.” – MTArt Agency founder, Marine Tanguy

    Download the catalogue right here, do not hesitate to get in touch with us if you fall in love with a piece:

    L’Occitane x Claire Luxton

     

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    mtart agency l'occitane

    The exhibition is open to the public on weekends only at L’Occitane’s Regent Street Flagship.

    L’Occitane’s timings on weekends:

    Saturday 10am – 8pm
    Sunday 12 – 6pm

    We look forward seeing you there

     

    The Crown Estate x Delphine Diallo

    MTArt Agency is delighted to unveil its latest public art installation on Regent Street.

    The public art exhibition, “One Love”, occupies 12 metres of vacant shopfronts in the heart of Regent Street, and showcases Delphine Diallo’s powerful photography. The exhibition opens the narrative for a more inclusive world and society

    Working with The Crown Estate, MTArt Agency has been installing artworks on shopfronts and hoardings to keep the area an uplifting place to visit in spite of the Covid crisis. The trail of public art is accessible to everyone, promoting positivity, inclusivity and empowerment.

    Download the catalogue right here, do not hesitate to get in touch with us at info@mtart.agency or on our Instagram if you fall in love with a piece:

    Download the catalogue for “One Love”, Delphine Diallo

    #OneLoveExhibition

     

    Capco Covent Garden x Ben Cullen Williams

    A=V
    Image Credit: Ian Gavan

    MTArt Agency is very proud to have unveiled a new public art installation in Covent Garden. Commissioned by Covent Garden and executed by MTArt Agency, Ben Cullen Williams work, A=V, will be on show in the North Piazza of Covent Garden for all of October 2020. Covent Garden has a long history of displaying works by the most influential artists that have previously included Damien Hirst, Jeff Koons, Sam Taylor Johnson and Banksy.

    The area has been transformed by Covent Garden’s vision to turn the district into an ever-changing, open-air gallery by placing the works of amazing artists in the most impactful way. We are honoured to have worked with Covent Garden to deliver a project that contributes to achieving this.

    A=V explores our relationship to the unknown and the interstellar. The world around us is reflected in the sphere and is distorted and warped. The reflection becomes a portal into another world, reality altered and the observed becomes the observer.

    St James’s Market Pavillon x David Aiu Servan Schreiber

    David Aiu Servan Schreiber at ‘It’s later than you think’

    MTArt Agency’s Cabinets of Curiosity in central London’s St James’s Market Pavilion inspire wonder, excitement and intrigue. Filled with artworks by MTArt artist David Servan Schreiber, the open air exhibition, ‘It’s later than you think’ features pieces of art and objects that have been carefully curated to provide a moment of reflection and contemplation, offering a haven of tranquility.

    ‘It’s later than you think’ is a mirror series commenting on pressing environmental issues. The mirrors are cut in two by a pool of gold, reflecting human actions on planet earth. The textured gold invades the mirror’s reflective surface, leaving the viewer to see only a section of their own reflection, suggesting how our human presence invades earth, and that very presence will soon be submerged as a consequence of the damage we have done to it. One is challenged to see both themselves and their planet’s treasures simultaneously, encouraging onlookers to face their individual responsibility.

    The works in ‘It’s later than you think’ will be one sale at accessible price points and will also include pieces from Servan Schreiber’s Planet and Microcosm Series. The works in ‘It’s later than you think’ are a world exclusive and can only be acquired throughout the duration of the exhibition, until 1 November.

    Each week, Servan Schreiber will leave a trail of clues that will lead to a planet mirror hidden somewhere in London for a lucky art-lover to find.

    David Aiu Servan Schreiber’s artworks invites us to explore and think about our planet at large, and then draws us in to examine it close-up. His work focuses on our beautiful home, our planet, and visually represents both its beauty and the impact we have had on it. His work brings hope for the future and a reminder that beauty can always be found.

    MTArt Agency is delighted to be able to provide an uplifting and very accessible response to Frieze London 2020 with portfolio of positive and hope-filled public artworks installed across London that includes locations such as Piccadilly Circus, Prince’s Arcade, Rosewood London, St James’s Market Pavilion and Covent Garden.

    To find out more about ‘It’s later than you think’, or to purchase a work, please contact us info@mtart.agency.

    Ocean Outdoors x Piccadilly Circus x MTArt Agency

    MTArt Agency artists kept inspiring many cities during the 2020 Covid lockdown. Thanks to our collaboration with Ocean Outdoors, their art has been featured across 60 locations in the UK. Across the city of London our artists had the chance to be featured across the entire city of London. From Picadilly Circus to the Thames River, MTArt Agency and their partner Ocean Outdoors has the aim to harness creativity during the lockdown.

     

     

     

    Silver Lining Sofitel x Ania Catherine & Dejha Ti

    LONDON, ENGLAND – SEPTEMBER 28: Artists Ania Catherine (L) and Dejha Ti pose with Marine Tanguy (middle) by the “Sofitel Silver Lining” public art instillation unveiling on September 28, 2020 in London, England. (Photo by Ian Gavan/Getty Images)

    SOFITEL WELCOMES BACK LONDONERS

    WITH JOIE DE VIVRE

    ANNOUNCING ‘SILVER LINING’
    A NEW MAJOR ART INSTALLATION IN ST JAMES’S

    A new public artwork and first-time collaboration between critically acclaimed MTArt Agency represented artists Ania Catherine, Dejha Ti and poet Greta Bellamacina embellishes London with a glittering streak of optimism

     

    LONDON, September 2020 – Sofitel, the ambassador of modern French style, is to share ‘Joie de Vivre’ (The Joy of Life) with London from 28 September – 19 October through Silver Lining, a major new art installation situated in the St James’s locale to inspire passers-by to look for the silver lining in life as they navigate this new era.

    Located within the world-renowned neighbourhood of St James’s, found nestled between Haymarket and Piccadilly within the City of Westminster, Silver Lining will be a metaphorical ‘welcome back’ to the Capital with a surrealist work marking the first ever collaboration between MTArt Agency’s artist duo Ania Catherine and Dejha Ti and the esteemed poet Greta Bellamacina. St James’s has a rich history of art, with its multitude of galleries, auctions houses, dealerships and other art related businesses. Silver Lining is a thread that runs among these historic institutions, inviting everyone in the area to experience the art on offer.

    The commission, which brings to life Sofitel’s much-loved ‘Joie de vivre’ philosophy, will see numerous locations within St James’s creatively re-imagined by Catherine and Ti with shimmering ribbons of silver, interwoven with a powerful, hope-filled verse from Bellamacina’s inspirational poem which has been uniquely conceived as part of the commission.

    An instinctive fit, Ania Catherine and Dejha Ti take a surrealist approach to the Silver Lining concept.  Employing nuance within scale, they focus on producing an emotional response instead of a spectacle for their audience when being immersed in the artwork. Poet, filmmaker and actress Greta Bellamacina’s moving poem responds to this emotional ambition with thought-provoking, uplifting reflections about each and every day. MTArt Agency’s expertise lies in telling stories through art by incredible artists. By creating this public art project that resonates with the local community, it will encourage visitors to view St James’s in a new and playful manner.

     

    Silver Lining  presents an artistic walking route that highlights a variety of treasures found within St James’s, renowned for its unparalleled experience of art and craftmanship.  The route includes: Waterloo Place: St James’s Market, The Shaftesbury Memorial Fountain (commonly known as ‘The Eros Fountain’) in Piccadilly Circus and Princes Arcade on Jermyn Street. Each location aims to surprise, delight and provide an impactful personal experience for all who see it.

     

    Silver Lining will form part of Westminster City Council’s Inside Out Festival which will see a range of arts and cultural activities taking place on the streets of Westminster from 1 October.

     

    Upon de-installation of the work, the artists will repurpose all the silver lining and use it as source material for a limited series of abstract works on canvas, the first time Ti and Catherine will work in that format. Their repurposing of materials is their way to preserve and hold the essence, the air and the passers-by that touched the silver at this time in history, and preserve it in a way that can be appreciated and reflected on well beyond the duration of this art installation. It also aligns with their practice to be conscious of and minimize the environmental impact of their work.

     

    Whilst it remains a unique time to explore central London with the streets a little quieter, this mesmerising artwork aims to underpin how the Capital remains alight with enticing creativity and optimism for the future.  Whether located in the heart of a bustling city like London, Paris, New York or Sydney or nestled away in the quieter landscapes of Thailand, Egypt or Morocco, every Sofitel address is a call to indulge in, and celebrate, the pleasures of life: To live the French way.

     

    The installation and its beautiful, emotive words aim to serve as an optimistic immersive reminder to us all to enjoy re-exploring London with Joie de vivre.

     

    For more information on Silver Lining, including the route and locations of the artwork, please visit

    https://stjameslondon.co.uk/news/silver-lining

    https://mtart.agency/silver-lining

     

     

     


    GRETA BELLAMACINA SILVER LINING POEM:

    BEHIND THE DAY, THE STARS CHIME IN CANDLES

    EIGHTY YEARS OF A THOUSAND MORNINGS BURIED IN IMPOSSIBLE MONUMENTS

    SOMETHING AS SIMPLE AS A SMILE FROM A STRANGER

    THE REBIRTH OF MAGIC IS IN EVERYONE

    THE RAIN CLEANS THE TICKS OF THE WILD WIND

    THAT GETS IN FROM TIME TO TIME

    HOLD UP THE PUDDLES LIKE MAGIC

    AND I WILL SWIM ACROSS FOR YOU

    YOUR LOVE IS A KINGDOM OF ESCAPE

    REBUILDING EVERYTHING SACRED

    A PASSAGE OF HOPE

    TWO COLOURS HOLDING A SUNRISE

    THE MORNING LEAVING THE NIGHT

    WE LIVE IN THE CITIES BUT OUR DREAMS ARE WILD GOATS ON THE SIDE OF MOUNTAINS

    FARAWAY FROM HERE THERE IS A BONFIRE BLOWING OUT TOWARDS THE SEA, HOLDING AN IMPOSSIBLE KIND OF LOVE THAT HOLDS US THROUGHOUT OUR LIVES

    WE SIT ON THE STEPS OF RENAMED STONES

    OWNING NOTHING BUT IDEAS OF NEW CIVILISATIONS WE WILL NEVER REACH.

     

     

    QUOTES:

    João Rocco, Vice President Sofitel Brand, says:

    “With ‘Silver Lining’, Sofitel wishes to add a touch of playful Joie de vivre and sparkle to London, a city that hosts all three of our UK hotels.

    “2020 has been a challenging year for us all and through this moving and hope-filled commission, imagined through the first-ever collaborative work of Ania Catherine, Dejha Ti and Greta Bellamacina, we look forward to inspiring locals and visitors to discover their own Silver Lining as they re-explore the treasures of this world-renowned city and neighbourhood.”

     

    Artists Dejha Ti and Ania Catherine, represented by MTArt Agency says: “With this commission by Sofitel, we wanted to create something in the public sphere that could be stumbled upon and serve as a reminder that even through immense loss, turmoil, unexpected changes, and hardship, there is good coming out of this time.

    “We imagine children passing by and asking a parent why the steps are painted silver, and that moment sparks an intergenerational knowledge transfer that will remain with the child likely for the rest of their lives: a lesson about how to look for the silver lining in any situation, no matter how bleak. We take a position of heavy optimism, recognizing the difficulties of the past, carrying forward only the aspects of our systems that still serve us, and feeling empowered to discard the rest. 

     “Voices and perspectives that have never been truly listened to are finally being heard and considered, that is a silver lining. 

     “People are cherishing the relationships they have and the minutes they have with people they love more than ever, that is a silver lining. 

     “There is a realisation that we can adapt; we can live, think, create, work, and connect in new ways that one year ago we never could have imagined, that is a silver lining. 

     “We are living in a potent reminder of how the things we believe to be concrete may actually be malleable, that is a silver lining. 

     What ideas, movements, communities, forms of life can now thrive, that couldn’t in our existing structures? This new understanding of the agency and power that people have both individually and collectively have, is a silver lining.”

     

    Artist Greta Bellamacina says: “Poetry is like the weather, just when you expect the day to be over there is always a little bit of sunlight left somewhere close waiting to surprise you. Hopefully these words will be a way to bring people closer to that final bit of light and a reminder that hope is closer than you think.

    “The coming together of the artists and their mutual creativity perfectly exemplifies Sofitel’s Art of Living.  Very much a community project, furthermore, Sofitel recognises the benefit that art provides in fostering happiness, and inspiration in a year that has culminated in a collective craving for positivity.  MTArt Agency’s expertise in storytelling and creating public art projects with exciting artists that resonate with the local community will encourage visitors to view St James’s in a new and playful manner.”

     

    Marine Tanguy, MTArt Agency’s Founder says: “MTArt Agency cares deeply about public art projects, and we have been delighted to work with Sofitel and St James’s on this uplifting project, matching our artist’s creative vision to create an immersive experience that encapsulates hope and positivity for the future, We know from the academic studies we have published, and our experience over lockdown, that public art boosts wellbeing, which is more important than ever.”

     

    Oliver Smith, Head of St James’s says,St James’s is immensely proud to host Silver Lining. As one of London’s most original neighbourhoods, stitched together by craftmanship, this artistic and creative display depicts both the cultural heritage of the area and provides a unique experience for our customers working, shopping and living in St James’s. We look forward to welcoming visitors to The West End to explore the beautiful artwork and poetic words in a safe way.”

     

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    @sofitel @MTArtAgency @stjameslondon

    #sofitelsilverLining #sofiteljoiedevivre

     

     

    sofitel.accor.com | all.accor.com

     

     

    For further information, interviews and imagery, please contact:

    Hannah Rankine at ANM – hrankine@anmcomms.com

    Sarah Wilson at Accor – sarah.wilson@accor.com

     

     

    NOTES TO EDITOR:

     

    SOFITEL HOTELS & RESORTS

    Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with almost 120 chic and remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5000 hotels and residences across 110 countries. The 3 UK based properties are Sofitel London St James’s,  Hotels Sofitel London Heathrow and Hotel Sofitel London Gatwick.  Sofitel.accor.com

     

    ARTISTS DEJHA TI AND ANIA CATHERINE

    Dejha Ti and Ania Catherine, represented by MTArt Agency, are an award-winning Los Angeles-based artist duo whose practice merges environments, performance, and creative technology. Both conceptual artists, their expertise collide—Ti with an extensive background in immersive art and human-computer interaction (HCI), and Catherine a recognized choreographer, performance artist and gender scholar. Their work culminates in immersive experiences, drawing audiences into idiosyncratic worlds. Rooted in the understanding that immersion is not only a physical state, but also an emotional and psychological one, their work is defined by nuance within scale, producing a feeling instead of a spectacle. Referred to as “The two critical contemporary voices on digital art’s international stages”(Clot Magazine), their work is recognized internationally, winning the 2020 ADC Awards for Experiential Design (Digital Experiences and Responsive Environments), and shortlisted for the Lumen Prize for Art and Technology. They have been invited to speak about their unique experiential approach at Christie’s Art+Tech Summit, MUTEK, Tech Open Air, KCRW, the Future of Experiential Technology, and the Contemporary and Digital Art Fair, and have been commissioned by A/D/O, SCAD Museum of Art, Art Basel Hong Kong, Adidas, Trauma Bar und Kino, and Harry Potter.

     

    POET GRETA BELLAMACINA

    Greta Bellamacina is a poet, filmmaker, actress and model from London. She has previously collaborated with luxury brands including Chanel, Burberry, Fortnum and Mason and Mulberry. In February 2019 she was also commissioned by Valentino to write 10 original poems for Pierpaolo Piccioli’s autumn/winter 2019 collection.  In 2016 she made the activist documentary ‘The Safe House A Decline of Ideas’— a love letter to public libraries and a protest against their closure. Her new film ‘Hurt by Paradise’, nominated for the Michael Powell Award for Best British Feature Film at the Edinburgh International Film Festival, and Best UK Feature Film at Raindance in 2019 will be released in cinemas in September 2020. She has published multiple poetry collections and released her fourth book earlier this year.

     

    ABOUT MTART AGENCY

    MTArt Agency is an award winning talent agency that was recently appointed as a B Corp. Back in 2017, Marine Tanguy, founder of MTArt Agency, gave a prominent TEDx Talk on the future of public art at King’s College London. She also co-published an academic paper that proved that over 84% of people valued public art. MTArt Agency represents some of the world’s most exciting up and coming visual artists, and partner with brands and organisations to create meaningful and impactful projects with art.

     

    ST JAMES’S

    For over 300 years, St James’s has had a long-established reputation as the home of fine food, culinary expertise and innovation. It is one of London’s most original and compelling districts, defined by its unique mix of contemporary and heritage brands from Sunspel and Cubitts to Turnbull & Asser and Lock & Co.  It is also home to the city’s most influential collection of art galleries including the Royal Academy of Arts, the ICA and Christie’s. With an unparalleled restaurant scene, St James’s has become the home of a spectacular range of international cuisine from the eclectic modern offerings of Café Murano, Milos, and Michelin-starred Ikoyi to the iconic British offerings from the local establishments such as Franco’s, Rowley’s, Fortnum & Mason and Wilton’s.  St James’s Market is one of the latest redevelopments to be delivered in St James’s, a landmark development that occupies the area between Regent Street St James’s and Haymarket, boasting luxury office space alongside lifestyle retail and seven new restaurants centred around a reinvigorated public square. Flagship shopping includes ASSOS, Paul & Shark, Aspinal of London, SMEG and the Jigsaw St James’s Emporium, and bespoke restaurant concepts are seen from, Aquavit, Ole & Steen, Ikoyi, Urban Tea Rooms, Duck & Waffle Local and Scully St James’s.  To plan your visit and find out more about upcoming events, please visit stjameslondon.co.uk or follow @stjameslondon on social media.

     

    Everyday Heroes x Mahtab Hussain

    Everyday Heroes: Southbank Centre celebrates key workers through a series of outdoor art and poetry commissions

     

    We’re delighted to announce that recently signed MTArt Agency artist, Mahtab Hussain has been working with the Southbank Centre and Hayward Gallery on a public art and poetry project, Everyday Heroes, celebrating the contributions of all the key workers who have kept the country running during the COVID-19 crisis.

    The Southbank Centre has commissioned new portraits of key workers and everyday heroes from some of the UK’s leading contemporary artists. Mahtab’s portraits are visually compelling and atmospheric, honouring NHS workers, especially ethnic minority NHS workers, who may have experienced discrimination.

    The large scale, 5 metre portraits on the side of the Southbank Centre are part of the outdoor exhibition, accessible to everyone, from 1 September until 7 November.

     

     Everyday Heroes is a public art and poetry project that celebrates and highlights the invaluable contributions of all those key workers who have kept the country running during the COVID-19 crisis.  

    The original portraits the artists produce – whether in the form of paintings, drawings, photographs and texts – will be reproduced as large scale posters and presented in a dynamic display across the Southbank Centre from 1 September to 7 November 2020. The portraits and poems will be spread across prominent places and popular walkways throughout the 11-acre site in a kind of outdoor gallery that is accessible to all for free.  

    The Southbank Centre is commissioning new portraits of key workers and everyday heroes from some of the UK’s leading contemporary artists, also including Turner Prize winner Jeremy Deller, and rising international stars of painting including Michael Armitage and Ryan Mosley. Alongside these artworks, newly commissioned poems will celebrate and illuminate the often unsung lives of key workers, with contributions from Poet Laureate Simon Armitage, 2019 Ted Hughes Award winning poet Raymond Antrobus, 2020 T.S. Eliot Prize winner Roger Robinson and rising stars including poet and nurse Romalyn Ante and Bristol’s City Poet Vanessa Kisuule writing poems which will be displayed around the site. 

    At a moment when many people may still be reluctant to go inside public buildings to look at art, outdoor exhibitions play an important part in furnishing the inspiration which visual art provides to our collective imaginations and civic life. In addition to the physical installations, the original portrait images will also be presented in a digital exhibition, accompanied by statements directly from the artists and short texts on their artistic work.  

    The artists selected to contribute to Everyday Heroes have been chosen because of their ability to produce deeply imaginative, vivid, atmospheric, and visually compelling portraits.  It aims to highlight a range of inventive approaches to image-making that can capture salient aspects of this moment that lie outside the reach of photographic journalism.  

     

     

    Ralph Rugoff, Director of the Hayward Gallery, Southbank Centre, said:

    This extraordinary period in our history demands that arts organisations find new ways of responding to the moment and bringing art to the public. Everyday Heroes aims to celebrate those people who have helped to hold society together in one way or another over the course of this year. At the same time it also highlights a range of ingenious and inspired approaches to image-making and poetry whilst bringing the unparalleled site of the Southbank Centre to life in an entirely new way.  At this particular moment, perhaps more than ever, this kind of outdoor exhibition can play a crucial role in furnishing the inspiration which visual art and poetry provide to our collective imagination and civic life.” 

     

    Elaine Bedell, Chief Executive of the Southbank Centre, said:

    I’m so pleased that we’re now able to breathe some artistic life back onto our site for the first time since our Coronavirus closure. We hope this wonderfully moving outdoor exhibition will delight passersby, inspiring and reminding them of the invaluable work of key workers during this unprecedented time.” 

     

    The artist portraits are curated by Cedar Lewisohn, Site Curator, Southbank Centre and Ralph Rugoff, Director, Hayward Gallery and the poetry commissions by Southbank Centre’s Head of Literature and Spoken Word, Ted Hodgkinson.  

     

    Azimuth Festival x Lauren Baker

    Our artist Lauren Baker created 2 public sculptures for the festival Azimuth and the development of UNESCO site Al-Ula (Saudi Arabia) and exhibited next to Kusama’s Infinity Room.

    From 5-7 March 2020, some of the most notable talents from East and West converged on this historical site. Music, food and cultural collaboration celebrated at the UNESCO World Heritage Site and the historical old town of AlUla in Saudi Arabia. The event marked the end of Winter at Tantora, a festival that has been running every weekend since December ‘19.

    The main day for the music part of the festival, featured performances from international electronic dance artists, The Chainsmokers; as well as Jean Michel Jarre, Tinie Tempah, Super Junior D&E, Hollaphonic, and local talent such as Omar Bassad and Hamza Hawsawi.

    MTArt Agency’s artists created 11 sculptures linked to the historical heritage of the site and its special location.

    As part of the festival, our artists Lauren Baker and Shuster+Moseley took part of the project with our partners.

    Lauren Baker

    Frequency Of The Sun (126.22 Hz), 4.1×2.4m
    The surface pattern of the sculpture was formed using experimental software taking a segment of the visual frequency of 126.22. Since creating the artwork from mid 2019, new high-resolution images of the sun were released from an advanced solar telescope in Maui in Jan 2020, with astonishing similarity.

    Frequency Of The Moon (210.42Hz), 4.1×2.4m
    The armillary sphere consists of a spherical framework of rings, centered on the Sun, that represent lines of celestial longitude and latitude and other astronomically important features.

     

    Shuster+Moseley

    Horizon of Day and Night,
    Horizon of Day and Night is intended to interact with the path of the sun so as to orient our presence in light, space and time. As axial points on the horizon’s circle, the glass monoliths are oriented towards the rising and setting of stellar lights on the horizon and their relational ‘Azimuth’. Of these lights, the sun is chief, being the symbol of consciousness, governing the temporalities of astronomical and seasonal cycles and illuminating experience.

     

    Photos by Roman Scott

     

     

    Ville de Paris x B Corp x The Guardian x SOS Méditerranée x Saype

    In a polarised world where mental and physical walls are being erected, Saype launched the largest human chain ever created in 2019 with a 15 000 sq meter biodegradable fresco in Paris, just under the Eiffel Tower. The Beyond Walls project shows interlaced hands united in a common effort for every human individuality to be granted rights of way and civil ones. The project conveys a universal message of a plural humanity.

    The Paris fresco marks the beginning of a 3-year project visible in the major cities around the world. The gigantic frescoes have already inspired many in Berlin, to celebrate the 30th anniversary of the Fall of the Berlin Wall, Geneva, Andorra, Ouagadougou, and Yamoussoukro.

     

    Artist

    Saype was born as Guillaume Legros in 1989 in Belfort (France) and currently lives in Bulle (Switzerland). Self-taught artist, he begins painting at the age of fourteen through graffiti. Rapidly, he works between the street and his studio and exposes his first works in a gallery at the age of sixteen.

    He is considered as the pioneer of the land art movement with his gigantic biodegradable paintings on the grass.
    In 2016, he created the biggest land art painting in the world (10,000 square meters in Leysin) which gave him international recognition with over 200 press articles on this work.
    In 2019, he was selected as one of the most influential personalities of the cultural world by Forbes (30 under 30).

    In 2017, the swiss president Doris Leuthard thanked him for the social vision of his art.In 2018, the publishing house Gallimard worked with him to create his own book on the subject, called ‘Green Art’, and to highlight the innovative qualities of the biodegradable paint that he has created.
    More recently, Saype made a huge land art painting dedicated to the refugee association SOS Mediterranée in Paris – a 15 000 sq m 100% biodegradable painting on the Champ de Mars, just under the Eiffel Tower. His project made waves with features in BBC News, Financial Times, CNN, The Guardian, The Economist, etc.

    For Saype, art must be a tool furthering social advances and helping social conflicts. ‘Our lives and acts are traces that we leave behind in this world, we must make them meaningful’ – Saype. He considers his work as a way to share his vision of the world and to invite us to wonder about our deep nature, our spirit, our place on earth, and in the society.

     

     

    Photos by VFLPIX.COM /Valentin Flauraud

    Network Rail x Team London Bridge x Jennifer Abessira

    Our artist Jennifer Abessira covered 72 bollards in front of the London Bridge station with archive images and a selection of photographs linked to the local community. In the middle of the hustle and bustle of London bridge’s train station, our team wrapped the bollards in front of the station. These colourful bollards a way to use the public sphere as a canvas to express creativity. The colourful and vibrant images of our artist Jennifer Abessira principally exist online, she uses social media to create unique images, but here our artist used these images outside in London’s street for passers-by to enjoy.

     

    Azimuth Festival x Shuster+Moseley

    Our artists Shuster+Moseley created 11 public sculptures for the festival Azimuth and the development of UNESCO site Al-Ula (Saudi Arabia) and exhibited next to Kusama’s Infinity Room.

    From 5-7 March 2020, some of the most notable talents from East and West converged on this historical site. Music, food and cultural collaboration celebrated at the UNESCO World Heritage Site and the historical old town of AlUla in Saudi Arabia. The event marked the end of Winter at Tantora, a festival that has been running every weekend since December ‘19.

    The main day for the music part of the festival, featured performances from international electronic dance artists, The Chainsmokers; as well as Jean Michel Jarre, Tinie Tempah, Super Junior D&E, Hollaphonic, and local talent such as Omar Bassad and Hamza Hawsawi.

    MTArt Agency’s artists created 11 sculptures linked to the historical heritage of the site and its special location.

    As part of the festival, our artists Lauren Baker and Shuster+Moseley took part of the project with our partners.

    Lauren Baker

    Frequency Of The Sun (126.22 Hz), 4.1×2.4m
    The surface pattern of the sculpture was formed using experimental software taking a segment of the visual frequency of 126.22. Since creating the artwork from mid 2019, new high-resolution images of the sun were released from an advanced solar telescope in Maui in Jan 2020, with astonishing similarity.

    Frequency Of The Moon (210.42Hz), 4.1×2.4m
    The armillary sphere consists of a spherical framework of rings, centered on the Sun, that represent lines of celestial longitude and latitude and other astronomically important features.

     

    Shuster+Moseley

    Horizon of Day and Night,
    Horizon of Day and Night is intended to interact with the path of the sun so as to orient our presence in light, space and time. As axial points on the horizon’s circle, the glass monoliths are oriented towards the rising and setting of stellar lights on the horizon and their relational ‘Azimuth’. Of these lights, the sun is chief, being the symbol of consciousness, governing the temporalities of astronomical and seasonal cycles and illuminating experience.

     

    Photos by Roman Scott

     

     

    Euston Town Art and Cultural Strategy

    In partnership with Euston Town and Camden Council, MTArt Agency wrote the cultural strategy for Euston Town, creating tangible goals for the cultural development of the area, notably in public art.

    Euston Town is a partnership funded by local business, tasked to ensure that all stakeholders and communities benefit from the major construction taking place. The strategy is devised in partnership with MTArt Agency and supported by Camden Council’s Art Development team. This arts and culture strategy represents our commitment to helping to create a thriving creative scene, driven by the people who use the public realm.

    For this project, MTArt Agency won the Best Arts & Culture Programme.

    At MTArt Agency, we strongly believe in the impact that art plays on the future of our streets, winning this award is very meaningful to us, as it recognizes how this strategy is innovative and creative. To engage with the local arts community, we worked with the Euston Town BID and the Camden Council to craft a cultural strategy that would support and enhance the neighbourhood’s arts and culture programmes in the midst of infrastructure developments.

    “A dynamic arts and culture scene that responds to Euston’s rich history and spirited communities, placing them at the centre of an exciting future London.”

    DOWNLOAD THE STRATEGY






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