Christie’s New-York x Obvious
When Christie’s head of prints and multiples found out about Obvious work, he decided it could be used as a way to start a debate around art and artificial intelligence. He offered Obvious to auction one of their artworks, Edmond de Belamy, in New York in October 2018. Christie’s set the estimate for this artwork at 7 000 to 10 000 dollars, as Obvious artworks were being sold around 10 000 euros at that time. After a few long minutes in the auction room, the artwork in question was sold at 435.000 dollars, beating its estimate by far. As a result, the auction gained a lot of media attention, and the principle of creating using Artificial Intelligence became more and more widely accepted and encouraged.