Expertise
We are both a leading name in establishing artists as well as integrating their art in the main stream. We believe that their social artworks have the power to inspire, drive a sustainable economic development and enhance the well-being of us all. We have the expertise to measure it, so contact us for more details.
TED Talk: How social media visuals affects our mind?
Our CEO Marine Tanguy speaking in Lausanne about how our social media feeds affect our mental health. Click here to watch the full talk
TED Talk: How artists can transform our cities
Our CEO Marine Tanguy speaking at King’s College London on the transformative power that artists have in an urban context. Click here to watch the full talk
Euston Town Art and Cultural Strategy
In partnership with Euston Town and Camden Council, MTArt Agency wrote the cultural strategy for Euston Town, creating tangible goals for the cultural development of the area, notably in public art.
Euston Town is a partnership funded by local business, tasked to ensure that all stakeholders and communities benefit from the major construction taking place. The strategy is devised in partnership with MTArt Agency and supported by Camden Council’s Art Development team. This arts and culture strategy represents our commitment to helping to create a thriving creative scene, driven by the people who use the public realm.
For this project, MTArt Agency won the Best Arts & Culture Programme.
At MTArt Agency, we strongly believe in the impact that art plays on the future of our streets, winning this award is very meaningful to us, as it recognizes how this strategy is innovative and creative. To engage with the local arts community, we worked with the Euston Town BID and the Camden Council to craft a cultural strategy that would support and enhance the neighbourhood’s arts and culture programmes in the midst of infrastructure developments.
“A dynamic arts and culture scene that responds to Euston’s rich history and spirited communities, placing them at the centre of an exciting future London.”
Academic Paper: Measuring the extent to which Londoners are willing to pay for public art in their city
The academic paper was written in 2018 for the Warwick University and Leonardo da Vinci Institute in France by Marine Tanguy with the collaboration of the cultural data analyst Vishal Kumar. They evaluated the extent to which Londoners are willing to pay for public art with an innovative hybrid methodology based on the contingent valuation and wellbeing valuation survey approach. Available at:
Measuring the extent to which Londoners are willing to pay for public art in their city