What is a visual narrative?

At MTArt Agency, we want to go further than the usual brand collaborations. We create brand equity by representing and accompanying top artists to integrate their art and messages in a reliable, memorable, and easily recognisable way to reach large audiences.

This is what we refer to internally as ‘visual narrative’ or ‘visual storytelling’. We look at deeply understanding the impact and power of visuals and narratives in individuals and societies throughout our artists’ projects while creating democratised opportunities for improving masses’ visual literacy.

We therefore couple the innate tendency of the human brain to understand images faster than other forms of communications with the ability to learn to interpret and make meaning from information presented in the visual form.