‘All your life you were waiting for this moment’ by Lauren Baker for Inside Out Festival
Victoria Embankment Gardens are hosting a neon installation by Lauren Baker titled ‘All Your Life You Were Waiting For This Moment’ by York Watergate. This work has been brought to you by MTArt Agency and Westminster City’s Council.
Lauren Baker uses mesmeric, glowing shapes which draw on ancient symbolism and spiritual beliefs and employs neon words, using light to evoke positive thoughts to seep into your subconscious and start a thread of high-frequency consciousness.
The Inside Out festival continues this October with a series of outdoor art, sculpture and illuminated installations to surprise and delight visitors on the streets of Westminster this autumn. Launching on the 14th of October, the art series features pop up outdoor exhibitions, late-night gallery openings, immersive floorscapes, fun sculptures and stunning illuminated installations – all free for visitors to enjoy.
About MTArt Agency:
MTArt is an award-winning talent and creative agency with B Corp Status. We are the crossroads that connects artistic talent with brands, cultural projects and collectors. We have an array of expertise that we use to make the art world a better place. We are both a leading name in establishing artists and integrating art into the mainstream. For the artists who sign with the agency, MTArt covers studio costs, sells works, implements public art & brand partnerships and offers press exposure.
About Inside Out Festival and Westminster City’s Council:
The Inside Out festival forms part of the wider Westminster Reveals campaign to encourage visitors to return to the city’s streets and enjoy London’s famed cultural scene, connecting celebrated talent and communities. This major initiative and phenomenal series of events see Westminster City Council bring together renowned cultural institutions and visitor attractions like never before as well as iconic hospitality locations and retail destinations such as Regent Street, Oxford Street, Mayfair, Carnaby, Paddington, Belgravia, and Little Venice.