Juju Wang, ‘Crystal Cave’, in collaboration with Swarovski
Crystal Cave
2019
Metal, mesh and crystal
800 x 300 x 700 cm
The crystal cave is going to offer to some viewers a first time experience inside a cave, exploring three states: The crystals valley, The night sparkle and reaching the moment of exiting the cave: The reverie. Metallic mesh, laser cut panels, mirrors, marble, soft responsive led lights, sparkling Swarovski crystals unleash a harmonically symphony if craftsmanship and technology. The crystal valley represents the first stop where a flood of bright white welcomes the viewer inside the purity of the crystals. The walls cuts portraying wave crystals compose a fluid flow that enchants the public. The night sparkle composes the uniqueness of reflections inside a cave. Just like the moon reflects the light into the cave’s crystals, bouncing and reflecting everything, the mirrors aim to unleash an interactive space where the viewer becomes part of the artwork, drawing its own reflection into the cave’s walls. The cuts representing light reflection onto printed panels, create a stunning blue lights painting. The reverie represents the moment of exiting the cave, where printed water reflections remember the crucial role that water had in sculpting the cave. Contemporary water shaped laser cuts unleash a free flow environment, leaving the viewer with a light and calm feeling. Over 10000 Swarovski’s crystal attached to the cave’s mesh guide the viewer’s way, connecting all the stages together into a beautiful and complete whole that has one stage to metamorphosing into another, offering a unique experience. It exceeds the retail experience into a museum, work of art display, that has the role to delight and familiarise the public with both the brand and the natural wonders.
