Euston Town Art and Cultural Strategy

In partnership with Euston Town and Camden Council, MTArt Agency wrote the cultural strategy for Euston Town, creating tangible goals for the cultural development of the area, notably in public art.

Euston Town is a partnership funded by local business, tasked to ensure that all stakeholders and communities benefit from the major construction taking place. The strategy is devised in partnership with MTArt Agency and supported by Camden Council’s Art Development team. This arts and culture strategy represents our commitment to helping to create a thriving creative scene, driven by the people who use the public realm.

For this project, MTArt Agency won the Best Arts & Culture Programme.

At MTArt Agency, we strongly believe in the impact that art plays on the future of our streets, winning this award is very meaningful to us, as it recognizes how this strategy is innovative and creative. To engage with the local arts community, we worked with the Euston Town BID and the Camden Council to craft a cultural strategy that would support and enhance the neighbourhood’s arts and culture programmes in the midst of infrastructure developments.

“A dynamic arts and culture scene that responds to Euston’s rich history and spirited communities, placing them at the centre of an exciting future London.”





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