L’Occitane x Claire Luxton
At the start of January 2021, to give something special to the local community during their daily walks, we worked with L’Occitane to install a new piece of public art in the heart of Regent Street. Public art is important, especially during the current complex context, so it’s a dream to work with our partner L’Occitane and be able to provide an art project that can be enjoyed by everyone thanks to our artist Claire Luxton.
Our exhibition with our partner L’Occitane now continues inside their Regent Street Flagship Store. For the first time, Claire Luxton’s studio is brought to the public, a large range of artworks are displayed in the store, including Claire Luxton’s most recent works. Like our partner L’Occitane, our artist Claire cares enormously about sustainability. Olivier Baussman (founder of L’Occitane) was inspired by the land he grew up in to bring natural beauty to homes across the world with plants such as rosemary or lavender. It is a great opportunity for us to put forward the work of our artist Claire Luxton alongside the unique environment of L’Occitane.
The project started in January 2021 with the retail activation of the storefront of L’Occitane’s Flagship store on Regent Street, followed by an art exhibition inside the store opening on the 12th of April 2021.
“Both L’OCCITANE and Claire Luxton care enormously about sustainability. I felt that it was a match in heaven for the values they shared in common but also for the very fact that both the brand and the artist always reference to the colours you find in the countryside. It’s important for us at MTArt Agency to write lovely stories between brands and artists, both with similar aesthetics and visions.” – MTArt Agency founder, Marine Tanguy
Download the catalogue right here, do not hesitate to get in touch with us if you fall in love with a piece:
The exhibition is open to the public on weekends only at L’Occitane’s Regent Street Flagship.
L’Occitane’s timings on weekends:
Saturday 10am – 8pm
Sunday 12 – 6pm
We look forward seeing you there